Kuka Home North America is making a bold statement at this year’s High Point Market with a strategic expansion and upgrade of its showroom. The company has increased its space by 3,000 square feet, bringing the total to an impressive 77,500 square feet. This expansion includes a completely renovated lobby area, designed to enhance the customer experience.
#1. Comprehensive Showcase of Diverse Product Line
With the added space, Kuka Home can now offer a more comprehensive showcase of its diverse product line, putting a special focus on its contemporary and accent furniture collections. Since introducing contemporary designs to the U.S. market in 2008, Kuka Home has consistently broadened its offerings, with the ultimate goal of becoming the largest full-line upholstery manufacturer.
#2. Spotlight on Updated Looks and Innovative Features
For the October market, Kuka Home is highlighting updated designs that incorporate innovative functions, materials, and features. The expanded accents gallery will feature an array of products, ranging from contemporary pedestal chairs to intricately crafted cane-wrapped swivel chairs, all designed to cater to various style preferences.
#3. Focus on Dining and Barstool Collections
The gallery expansion extends into dining furniture, showcasing a curated selection of dining chairs and barstools. Kuka Home’s “anywhere” chairs, fully upholstered, are designed for versatility, transitioning seamlessly from dining rooms to offices or as accent pieces. Additionally, the company is emphasizing cohesively designed “dining families,” which harmonize barstools and dining chairs for a unified aesthetic appeal.
#4. Introduction of New Finishes and Trends
Wood elements will feature prominently across all product categories, with multiple finish options available. Notably, Kuka Home is also unveiling a sleek new black finish, aligning with emerging trends in European architecture and design.
#5. Elevating the Customer Experience
Kuka Home’s president, Matt Harrison, expressed the company’s excitement about the expansion. “With the expansion of our High Point showroom to encompass the entire sixth floor and the transformation of our lobby into an immersive lounge space, we’re elevating our customer experience, positioning Kuka Home as a premier destination at market,” he said. This expansion reflects Kuka Home’s dedication to excellence in both contemporary and accent furniture design.
Conclusion
The expanded showroom and upgraded product galleries demonstrate Kuka Home’s commitment to growth and innovation in the furniture industry. As they continue to push the boundaries of contemporary and accent furniture, Kuka Home is positioning itself as a leader in the upholstery market, offering stylish, functional, and trend-forward designs.
Source: Furniture Today
Original Article by Cindy W. Hodnett // Executive Editor of Brand Development // October 11, 2024
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